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Sims Mobile delayed until spring 2018

Unsurprising, but disappointing

 During EA's earnings call this week, Andrew Wilson (CEO of EA) announced that The Sims Mobile, which was originally scheduled to be released worldwide this fall, has been pushed back to a launch date of spring 2018.

The Sims games have a long history of launch date pushbacks, so this is hardly unexpected. Nevertheless, it's a disappointing delay for a game which was announced early this year as "coming soon."

The Sims Mobile was given a "soft launch" in Brazil this summer, and was recently launched in Spain. Wilson said that the soft launch testing process helped them in "receiving valuable feedback on the game and incorporating adjustments both in terms of a kind of a core engagement profile in the game as well as how the game monetizes over time."

I want to particularly point out that last bit. It sounds like Sims Mobile isn't being held up for technical reasons, but because EA wants to perfectly calibrate the best possible way to get money out of players in the form of microtransactions.

Microtransactions are nothing new to the Sims series, of course. They have proved particularly lucrative to EA in The Sims FreePlay, as well as The Sims 3 and 4. Wilson himself uses the phrase "valuable" twice in a row to describe the Sims IP.

It's sad that an innovative game like the Sims series is increasingly being held to the whims of EA's financiers. I have no problem with the idea that a game should make money for the company that produces it. But when the game is being held up in order to figure out the absolute optimum formula for squeezing money out of its players, rather than for technical or gameplay reasons, I start to lose heart. 


Image copyright EA/The Sims Mobile

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